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Major Acquisitions from Hard Rock Café International’s Unmatched $31 Million Memorabilia Collection on Display at Hard Rock Hotel at Universal Orlando

Hotels, Press Releases

August 3, 2010 – ORLANDO, FL – It started in London in 1971. Legendary guitar virtuoso Eric Clapton asked the management at the original Hard Rock Cafe to mark a favorite bar stool by hanging one of his guitars on the wall above the spot. Days later, Pete Townsend of The Who sent another six-string with a note that said “Mine’s as good as his! Love, Pete” and a collection was born.

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