ROCKVILLE, Md., Jan. 21, 2015 /PRNewswire/ — Choice Privileges, the guest-loyalty program for Choice Hotels International, Inc. (NYSE: CHH), announced today a new rewards feature, Points Plus Cash, which enables Choice Privileges members to redeem a reward night by combining their existing Choice Privileges points with cash. This feature is the first in a series of new member-friendly offerings for the Choice Privileges loyalty program, which will be rolled out throughout the course of 2015.
“Finding new ways to make free night rewards even more attainable to members is a top priority for our award-winning Choice Privileges program. We are thrilled to begin an expansion of offerings to our travelers,” said Jamie Russo, vice president, loyalty programs at Choice Hotels International. “The new Points Plus Cash offering is just the start as we enhance customer value within our Choice Privileges rewards program and strengthen our commitment to our loyal members.”
Points Plus Cash reward nights will be available for Choice Privileges members with a minimum of 8,000 points in their account, and members can pay for the remaining amount of their stay through standard U.S. currency. Points Plus Cash nights are available for hotels with reward night point levels of 10,000 points or higher.
For more information about the Choice Privileges program or this new rewards feature, visit ChoiceHotels.com.
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories. As of September 30, 2014, 422 hotels, representing more than 32,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 94 hotels, representing approximately 8,600 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels International offers the Choice Privileges rewards program. With nearly 22 million members worldwide, it is one of the fastest growing hotel loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International Inc.
SOURCE Choice Hotels International, Inc.